As time goes on, society’s standards for what is deemed acceptable is constantly changing. Often, when we look back on media created in a different time period, we end up being shocked at what was allowed to be put out. That’s a good way to know whether or not we’ve made any progress in trying to always better our society. These vintage ads are a great example of that, since many of these would absolutely never get the green light to run, and if they somehow did, they’d surely cause a huge backlash. Let’s take a look at how much advertising in the United States has changed over time.
Alcoa Aluminum (1960)
Apparently, in the 1960’s not only was it perfectly okay to run an ad that implied that women are weak, it was actually considered good marketing. This Alcoa Aluminum ad touted its ease of use, that even a woman (gasp!) can open up an aluminum cap.
McDonald’s has been around for decades, but its advertising strategies has changed drastically from 1965. Not only that, the price of a meal has also changed dramatically. Back then, you could get a hamburger, fries, and a milk shake for just 52 cents. You could add a drink for between 10 to 15 cents too. Today, you’d be lucky to get even one item for a dollar, forget about 75 cents.